As an individual dwelling in today’s times, you must be aware of the numerous e-commerce sites that run the internet with their trendy deals and useful products. E-commerce is a life saver providing a one-stop solution for customers worldwide to shop from a range of products, without moving a muscle to purchase them. The added advantage of having products delivered to your doorstep is a boon in its way and saves time as well.
If you are an entrepreneur or an e-commerce marketer, you will be focusing on new and unique methods of increasing traffic and driving customers to your website. The key to good marketing is by expanding the audience and giving them a reason to stay on your portal. The possibility of sales increases with the amount of traffic driven. The reality, however, is there are issues both positive and negative in terms of sales associated with every sales channel. It is up to you to garner ways of utilising the advantage to your situation, to become a successful entrepreneur.
You can use the following tried and tested ways to boost your e-commerce marketing:
- Instagram posts and ads – Instagram is a handy platform to upgrade your e-commerce business. By the end of 2018, at least 70% of e-commerce portals developed their base on Instagram owing to the giant becoming an e-commerce juggernaut. To improve your business, post content daily. Content is the first source of attracting eyes to your website. Get in the habit of posting daily. It can be in the form of pictures and text, stories and maybe the once in a while live videos featuring the making of the products or perhaps the launch of a new product. It helps to keep the audience on their toes as they like and follow your feed for more updates. You can also utilise Instagram advertisements to promote a post. It targets an audience on a larger scale, from across the world and makes your advertisement visible on their feed. Just follow a budget and set a plan for some days or weeks, and you are set to go!
- Magento development – Magento development platform is an excellent tool for PHP developers to create online stores with a customised website and plugins that are sure to amaze viewers! Magento helps grow the business with solutions like retail order management, store fulfillment, and retail associate platforms. Every shopping website available on your laptops and mobiles is made possible to appear the way they are through Magento development has customised channels. The channels are backed by mobile development features, SDKs and open sources that provide your customers with the best user experience.
- Conversion rate optimisation – For brands that have stayed in business longer and had more than 500 transactions on their store, conversion rate optimisation is the best solution to analyse your website’s growth. It helps to collect and analyse quantitative and qualitative data to aid you in figuring out why some audiences leave your site without purchasing. A channel’s bounce rate affects the overall score and should be limited by all means. UX research, analytics, surveys, etc., help in unravelling the reasons which you can work out to create a better scene for your business, henceforth.
Facebook, Google Analytics, SEO and more pan out similar methods and can also be utilised to work your brand through. Stick to the most trusted sources and view your brand not just from an entrepreneur’s perspective, but also from a customer’s view, to ensure guaranteed sales through your eye-catching website.