There is often rhyme and reason behind the selection of music played in businesses.
Research has proved that consumers not only spend longer shopping when exposed to music, they also make an emotional response and connection to the store. Music can make a store seem so appealing that consumers will want to return. Atmosphere is key to them feeling relaxed and happy. However, there must be the right musical match for your target customers and employees. Music can also boost the performance of your employees by reducing stress and low spirits. Here are five ways to make sweet music in your business the right musical match for your target customers and employees. Music can also boost the performance of your employees by reducing stress and low spirits. Here are five ways to make sweet music in your business:
1. Choose Music with Background Melody
Music should be an ambience enhancer rather than a focal point. It should not be too overpowering, with customers barely aware of its presence, creating a subtle mood and atmosphere.
2. Create Harmony Between Loud and Soft
You should keep the music in your business at the correct volume to avoid driving customers away. Some stores aimed at youthful shoppers turn the volume of music up high, but most should aim for a moderate level. Loud music can deter shoppers, particularly those aged over 25, however, if the music is too low it can create a sterile and cold atmosphere. Lively, softly played and upbeat music can put consumers at ease and establish a fun and warm atmosphere. Loud music can deter shoppers, particularly those aged over 25, however, if the music is too low it can create a sterile and cold atmosphere. Lively, softly played and upbeat music can put consumers at ease and establish a fun and warm atmosphere.
3. Avoid Music that is Too Lively
In addition to volume, beat is vital to music in business. Faster music can make people feel stressed about certain elements of shopping, such as waiting in line. Slower paced music can make consumers feel calmer, and therefore spend more time at your business.
4. Reconsider Hold Music
When putting customers on hold, avoid making them listen to cloying music or wait in silence. Investing in good hold-music can result in customers waiting patiently for longer to speak to a representative of your business.
5. Music as a Motivator
If your aim is to energise and motivate employees, personalising your playlist may gain the best results. For example, designating favourite songs for closing a sale or suggesting innovative ideas, or their song choice could be played.Designating favourite songs for closing a sale or suggesting innovative ideas, or their song choice could be played, which is a great way for more ideas to flow into your business.
