SEO has been in the tech world for eons, yet many small businesses are still ignoring it as a way of attracting more customers to their businesses. It is no secret that the better your SEO, the more chances you have of bringing more traffic, and subsequently trade, to your site. By making improvements to your website, you can attract Google’s attention and increase the numbers of visitors. This said, why is SEO more difficult for small businesses to incorporate? Here are some of the reasons:
1. Less investment
It is a common fact that larger companies have healthier budgets and are more likely to invest big bucks in their advertising and marketing. Smaller companies do not have the same funds to invest to achieve comparable results; however, by prioritising some money towards your SEO efforts and using a web development company in London, or in your local area, you will see more positive returns.
2. You do not have the time
Smaller businesses are more likely to be run by a handful of people, or even less, who basically have to do everything! This makes working on your SEO time-consuming, and the effects of neglecting worthwhile content and optimising pages for higher ranking more common. Similarly, it is much harder to keep up with changes and techniques that an SEO specialist from a larger company will have.
3. Google favours big names
Being a smaller company, you will have to work much harder to ensure your business ranks high on Google trends and brands, as big companies have more products and services on offer and can therefore budget more for resources and content. This equates to big company brands being more recognisable and popular on search results. Despite having fewer pages, ensuring the content on your site is relevant can help towards generating more traffic. Professionals such as Redsnapper have years of experience in web development and can help to improve your rankings.
Concise, original and relevant content, combined with easy navigation of your site and great web design, will contribute enormously to tapping in to potential customers visiting your site. Using SEO is just part of drawing traffic, along with marketing; however, no matter how little you include it, it is a necessary tool for making your presence online viable.