Leaflets are a great form of marketing. They are simple and cost effective to design and print, plus they can be very easily distributed. You can also distribute leaflets in a very targeted way, maybe focusing on the local market, posting door to door.
Whilst using leaflets to market your business might be relatively simple, when it comes to designing leaflets there are pitfalls. A badly designed leaflet could potentially bomb. Whereas a well-designed leaflet will punch above its weight and generate lots and lots of custom.
One of the key things to consider is how much information you should display on leaflets. This is a very important question, and too much information could look plain bad, whereas too little information will fail to get your message across.
Let’s look at the specific kinds of information that you should display on your leaflet:
You should obviously ensure contact information is on there. You should have a phone number, web address, and physical address.
You might include an order form as part of the leaflet.
You may have special offers within your leaflets, perhaps a cutout voucher.
You’ll also want to have any information that’s relevant to your specific business. For instance, if your business is a takeaway restaurant then you might want to incorporate a restaurant menu.
The amount of information that you put on your leaflet will depend largely on its size, which can vary from a4 to a6. If you need leaflet printing or brochure printing in London then you can look online.